So maybe now you’re convinced that you may need to go more niche with your design company (or your freelancing). You’ve heard that operating in a Niche will result in clients hunting you down, rather than you going chasing after every man and his dog.

But… what’s a good niche to go for?

Here’s some niche market examples to give you some ideas:

Accountants

The Profitable Firm
Web address – https://theprofitablefirm.com/

“We talk accounting language. From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us.Let’s skip to the good marketing stuff.”

Automotive

Studio Rhoad
Web address – http://www.studiorhoad.com/

“We create comprehensive eCommerce websites, digital platforms, brand identity systems, user experience design, and media across multiple touch points for the automotive market.”

Aviation

Gorman 360
Web address – http://gorman360.com/

“Strategic planning; creative; search advertising; websites; PR; research; trade shows, you name it. We’ve partnered with aircraft manufacturers, one-person flight schools and everything in between.”

Building Products / Home Improvement

Interrupt
Web address – https://www.interruptdelivers.com/

“We’re not here to tell you everything is alright. We’re here to stretch you. Test your limits. And make you uncomfortable. That’s how we unleash your brand’s true potential.”

Church and Ministries

Creatistry
Web address – https://www.creatistry.com/

“We equip churches with effective brand strategy & design that gives them clarity and helps them communicate their message and fulfill their calling.”

Construction

Contractor Dynamics
Web address – https://contractordynamics.com/

“We help construction companies and manufacturers build bigger and better businesses.”

Food & Beverage

Farm Design
Web address – https://www.farmdesign.net/

“At Farm Design we cultivate brands. We are a tribe of thinkers and creatives that roll up our sleeves to help brands grow through thoughtful strategy, collaborative insights, and quite frankly, hard work.”

Motorcycle

Dianne Perry Design
Web address – http://www.dianneperrydesign.com/

“As you can see, I also like motorbikes! I use that same hunger and drive on track as i do in my work ethic, to learn and take on new challenges with an open mind.”

Non Profits

Leading Good
Web address – https://www.leadinggood.com/

“We help nonprofits clarify their message and create a solid fundraising plan, so they can raise the money their cause deserves.”

Restaurants

Vigor Branding
Web address – https://vigorbranding.com/

“Restaurant brands set the stage for life’s most memorable moments. Whether a celebration with friends, a lunch with peers, or a pit-stop on a road trip of a lifetime, a restaurant is always part of the story. We believe that’s an extremely important role to play in this world which is why we approach all initiatives with a purpose-driven focus.”

Schools

School Branding Matters
Web address – https://www.schoolbrandingmatters.co.nz/

“Creating a new school logo design is one thing. Crafting a compelling brand story around your school’s unique character and cultural narrative is another. And building this is a marathon NOT a sprint.”

Sports

FanBrandz
Web address – http://www.fanbrandz.com

“Building brands that connect with fans”

Wineries

Vinbound Marketing
Web address – https://www.vinboundmarketing.com/

“Website Development, Photography, and DTC Strategy To Make Your Winery Stand Out”

And here’s a list of broad niches you may want to consider:

  • Automotive
  • Construction/Home Services
  • Education
  • Events
  • Financial
  • Health and beauty
  • Insurance
  • Legal
  • Professional Services
  • Real Estate
  • Travel

These are too broad by themselves, you would need to delve a little more into each.

More resources on finding a niche as a designer:

Here’s some other useful guides i’ve come accross:

https://99designs.co.uk/blog/freelancing/find-design-niche/

Chris Green

Chris Green at This Design Life
Chris Green is a designer and marketer. He runs an agency called Calloway Green and is also the founder of This Design Life.

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